YouTube tests AI tool that clones pop stars’ voices
Spread the love

YouTube tests AI tool that clones pop stars’ voices Demi Lovato is one of the artists who has licensed her voice to YouTube.

Users can create short songs by describing qualities such as lyrical content and mood using Dream Track, an experimental feature.

In addition to Charli XCX, Troye Sivan, T-Pain and Sia, nine other artists have allowed their voice to be “cloned” by the software.

It can only be used to soundtrack videos on YouTube Shorts – the platform’s rival to TikTok – for now. About 100 US creators have access to the tool.

In two videos created with Dream Track, the company imitated Charlie Puth and T-Pain reasonably well, but clearly inferiorly.

Puth’s track was inspired by the prompt: “A ballad about opposites attracting, an upbeat acoustic.”

In the end, the result resembles a low-quality MP3, which is cluttered with digital artifacts. It sometimes sounds like Puth’s voice is “smudged” with muddied, indistinct consonants.

YouTube’s head of music wrote in a blog post that YouTube tests AI tool that clones pop stars’ voices will let artists and viewers “test, learn, get feedback and share ideas.”

Lyor Cohen, external, who helped launch the careers of artists such as Run-DMC and the Beastie Boys, said that the experiment is designed to explore how technology can be used to create deeper connections between artists and creators, and ultimately, their fans.

It comes just 24 hours after YouTube announced it would start alerting viewers when they’re watching artificially intelligent videos.

A Google-owned company has also said it will let people request videos that use artificial intelligence to simulate an identifiable person be removed.