Target reportedly testing 10-item limit for self checkout. The company says customers who have more than 10 items will be directed to a full-service lane with a cashier.

The company aims to gain a better understanding of the preferences of its customers as well as reduce the length of time it takes for them to pay using the limit it is testing out, a spokesperson told the outlet. If a customer has more than 10 items, he or she will be directed to a full-service lane with a cashier.

At a few locations, the item limit at self checkout has been tested

Reports of Target reportedly testing 10-item previously surfaced in October, with certain Maine stores apparently using it. Since years ago, customers have been able to self checkout at the company.

During the retailer’s third-quarter earnings call last week, COO John Mulligan said the company has “been focused on the front of store experience with the goal of providing consistently great service through the in-store checkout experience, as well as drive-up and in-store pickup.”

Because guests enjoy interacting with our team, we’ve seen more than a 6 percent increase in the use of full service lanes across the chain since we refocused on the front-end experience,” he said.

Compared to the $76.61 billion it generated during the same nine-month period last year, Target posted $74.34 billion in revenue for the first three quarters of 2018. The company’s net earnings in the first three quarters increased by 44.7% year over year, reaching $2.76 billion.

CEO Brian Cornell said last week the company would “continue to make investments throughout our business – in our assortment, our team and the services we offer – in order to provide our guests with newness, affordability and convenience.”