Simon Cowell has joined forces with a new emerging online streaming platform to help content creators in making their mark and earn some money.

Lounges.tv showcases exclusive content from up-and-coming content creators, giving them a fresh opportunity to gain recognition and accelerate their financial success.

With the new venture, the music mogul, who has discovered the likes of One Direction and Camila Cabello, will amplify content creators’ voices and help them advance their careers.

According to the Daily Mail, Cowell expressed his excitement for the project, saying, “I am proud to be involved and to support Lounges.tv.”.

“You never know where the next great talent will come from, and I truly believe providing as many opportunities as possible for talent to be discovered and built their own fan bases is beneficial to everyone.”

As he continued, “Lounges.tv is giving talent another new type of platform to promote themselves, since the artists and the audience make the decisions 100% of the time.”.

Having learned that Lounges.tv pays creators within 24 hours, I thought that was a really good idea and hopefully will make a difference.”