Heinz will release a limited edition “Ketchup and Seemingly Ranch” sauce in honor of the two, with its origins being extremely online. During Kelce’s NFL game on Sunday, Swift appeared, sparking rumors that the two are dating. According to a Swift fan account, she ate chicken tenders, ketchup, and “seemingly ranch” while sitting in his family suite.

Hence, the ketchup maker is joining in on the fun with a bottled condiment that combines the two sauces. With a chance to score one soon via its Instagram account, Heinz is producing and releasing 100 bottles of “Ketchup and Seemingly Ranch” sauce. In Kansas City, Heinz is the official condiment supplier of Arrowhead Stadium, but no other details were revealed.

Sauces like this aren’t new. Swift’s version of Kranch sauce comes with a custom label, and the company describes it as an “excellent dipping sauce for French fries and chicken nuggets.” Heinz has been selling Kranch sauce since 2019.

In more ways than one, Swift’s appearance at the NFL game was a hit. Kelce’s jersey “saw a nearly 400% spike in sales” on Monday, Fanatics previously reported. Among her fans’ demographics, TV ratings surged, with Variety reporting that Sunday’s game had the highest viewership among 12-17-year-old females and 18-49-year-old females.

Beyond jersey sales and ketchup, Swift has been a boon to business and the broader economy. Ticket sales for the star’s Eras Tour are on pace to reach $2.2 billion in North America, making it the highest-grossing concert tour of all time. A recent economic report by the US Federal Reserve noted a large increase in spending on tickets, food, transportation, hotels, and other items resulting from the boom.