Black Friday shopping shocker 35% of items will offer no savings WalletHub report shared shopping realities for this holiday season.

In advance of the big shopping day right after Thanksgiving, many companies have already released their deals and steals.

WalletHub found that 28% of American consumers expect to spend less this holiday season than they did last year, among other findings.

Additionally, Black Friday shopping shocker 35% of items will offer no savings, according to the study.

To figure out which consumer categories are best to shop during the holiday season, WalletHub, a personal finance company in Miami, compared pre-Black Friday prices with current Black Friday deals.

According to the report, the following eight categories were included: appliances, apparel & accessories, computers & phones, consumer electronics, consumer packaged goods, furniture, toys, and a general category.

As part of the WalletHub report, categories were calculated based on items in those categories that matched Amazon’s offers before Black Friday.

According to the report, computers & phones, consumer electronics, and furniture were the worst categories for sales this Black Friday.

Compared to before Black Friday, furniture will only receive an additional 11% discount on the day.

A 21% additional discount will be applied to consumer electronics, while a 22% additional discount will be applied to computers and phones.

Consumer packaged goods apparently will offer the best percentage off this season, at 35%.

WalletHub found that appliances will experience an additional 28% discount on Black Friday, while the apparel & accessories category will see an additional 32% off sticker prices.