Political adverts must disclose use of AI.
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Political ads on Google’s platforms will soon have to disclose when images and audio are created with artificial intelligence (AI).

According to a Google spokesperson, the rules were created in response to the “growing prevalence” of tools that create synthetic content.

Approximately a year before the next US presidential election, and as disinformation concerns grow, the change will take place in November.

AI is feared to supercharge it.

Currently, Google’s ad policies prohibit manipulating digital media to deceive or mislead people about politics, social issues, or public issues.

This update will require election-related ads to “prominently disclose” if they depict real or realistic-looking people or events in synthetic form.

Labels such as “this image does not depict real events” or “this video content was generated synthetically” can be used as flags, according to Google.

According to Google’s advertising policy, demonstrably false claims that could undermine trust in the election process are also forbidden.

An online library of Google ads provides information about the messages and who paid for them.

Ads containing digitally altered content must be “clear and conspicuous” and placed where they will be noticed.

An example of what would warrant a label is fabricated imagery or audio showing someone saying or doing something they didn’t say or do, or depicting an event that never took place.

Social media users shared a fake picture of former US President Donald Trump being arrested in March. AI tools were used to create the image.