It’s a Barbie world and pink is seeping into what we use and wear
It’s Barbie’s world, and you can’t escape it.
Whether it’s shoes, clothing, candles, furniture, burgers, pasta, Barbie sushi, or even shoes, pink has found its way into just about everything in our lives. Earlier this week, a Los Angeles restaurant introduced a vegan “Barbie roll” made of pink soy paper.
All kinds of pink products are now being marketed in stores, restaurants and independent businesses in response to the history-making success of “Barbie” at the global box office – which has pulled in $1 billion in just three weeks. ‘Barbie’ is distributed by Warner Bros., which is owned by Warner Bros. Discovery.
Barbiecore is leading retail, according to the latest data from retail point-of-sale tracking firm Circana.
One of the major influences missing from retail has been movie tie-ins, according to Marshal Cohen, chief retail industry adviser at Circana. In the wake of the pandemic outbreak of blockbusters, we are finally starting to see them return. There’s a passion for purchasing thanks to the combination of star power and new and exciting products.”
In the toy aisle, Barbie’s dominance is most evident. Circana reports that six of the top 10 doll items sold during the week the movie hit theaters were Barbie products.
Pink cookware sales increased 27% in the second quarter over the same period a year ago and surged 652% over the second quarter of 2019.
The unit sales of pink sneakers for adults increased 15% year over year in the second quarter.
As for Barbie-licensed books, sales rose 53% in the second quarter compared to the first quarter of 2023, and 44% over the second quarter of 2022.
Cohen said the ‘Barbie’ movie has created excitement across a wide range of industries as fans of all ages are showing their love well beyond the movie.
Barbie’s parent company, Mattel (MAT), plans to extend that excitement into the upcoming holiday season.