Apple Vision Pro headset launches in U.S. on Feb. 2.
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Apple Vision Pro headset launches in U.S. on Feb. 2, preorders begin Jan. 19.

In a press release Monday, Apple announced that it would launch the Vision Pro in the U.S. on Feb. 2, and preorders would begin on Jan. 19.

Orders will open at 5 p.m. PST on Jan. 19, according to the Vision Pro product page.

A prescription lens insert for the Vision Pro will cost $149, and there is 256GB of storage on the headset.

In premarket trading Monday, Apple shares rose three-quarters of a percent.

A $3,500 headset is Apple’s answer to Meta’s Quest headsets that have been in development for years. During Apple’s 2023 Worldwide Developers Conference, the product was announced.

Tim Cook, Apple’s CEO, said in Monday’s release that spatial computing has arrived. Apple’s M2 chip power the headset, which is also used in the company’s computers.

Since Apple Watch launched in 2015, the Vision Pro is the company’s first new product category. Analysts and experts do not expect the headset to generate significant revenue at first. For example, UBS expects Vision Pro revenue to be around $1.4 billion, a “relatively immaterial” amount.

In the past, several companies have made virtual reality pushes, but so far, these efforts haven’t led to widespread adoption.

The Vision Pro uses a new operating system, VisionOS, along with an input system that lets users control the headset with their eyes, hands, and voices. Microsoft’s Office suite and Salesforce’s Slack will work with Vision Pro, according to Apple.

Apple intends to change how consumers interact with gaming and video content with the new headset. The company wrote in a release that users will be able to watch video from Apple TV+ and other platforms on a “100-foot-wide” virtual reality screen.