This is a “multi-year” agreement that starts with next year’s event.

Channels will be hoping to improve on dwindling viewing figures for awards shows.

The situation may be easier for a free-to-air channel than for Sky, which is a pay-per-view service.

Earlier this year, Sky Arts and Sky News broadcast the Oscars for the first time on their free-to-air channels.

In 2023, only around 35,000 people tuned in live on the main Sky Cinema channel, just over half the viewership of 2022.

Amidst streaming losses, advertising slumps, and Hollywood strikes, most media companies are looking to cut costs.

The rights had been owned by Sky since 2004. The ceremony was previously broadcast alternately by Comcast and the

“We are delighted to be able to bring the Oscars to film fans all across the UK exclusively through ITV and ITVX,” said Darren Nartey, senior acquisitions manager.

The Hollywood writers’ and actors’ strike should be resolved well before the 2024 Emmys, which have been moved from September to January due to the strike.