Black Friday shopping JCPenney lead with biggest discounts JCPenney had the best average discounts for the fifth consecutive year.

The holidays are a critical period for retailers, when they compete feverishly to attract customers. Most of the time, that involves offering the best Black Friday deals.

The holidays are a critical period for retailers, when they compete feverishly to attract customers. It usually means offering the most tempting Black Friday deals possible.

In 2022, holiday spending is expected to grow between 3% and 4%, which is less than the unprecedented retail spending seen over the past three years due to stimulus checks.

Nevertheless, according to the National Retail Federation, it is in line with the 3.6% annual holiday increase from 2010 to 2019.

With the best overall average discount for the fifth consecutive year, JCPenney tops the list this year. There were “significant” discounts offered on categories like jewelry, apparel, and appliances.

Toys and consumer packaged goods were the most heavily discounted categories at Macy’s, while phones and computers were the most heavily discounted at Kohl’s. The best discounts on appliances were found at Belk, according to WalletHub.