Apple ‘constantly’ evaluating decision to advertise on Elon Musk’s X
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Tim Cook, Apple’s CEO, said the company is still considering whether to advertise on platform X after its owner Elon Musk was accused of antisemitism.

The question is one we constantly ask ourselves, Cook told CBS’ “Sunday Morning” on Sunday.

In his view, X, formerly known as Twitter, is an “important property” for discourse, but there are aspects that he disagrees with, such as the platform’s promotion of antisemitism.

He said, “Point blank, this doesn’t belong there.”.

The comments come as Musk is scheduled to meet with Netanyahu on Monday amid escalating concerns about anti-Semitism on X. The conversation will focus on artificial intelligence, Musk said in a post.

According to nonprofit groups and third-party researchers, hate speech and offensive content have increased on the platform since Musk took over in October. There has been a dispute between Musk and X over the allegations.

Earlier this month, Musk threatened to sue the Anti-Defamation League after the civil rights group reported that antisemitic posts on X had spiked under his ownership. The ADL was blamed by Musk for lost advertising revenue, as sales for the company declined by 60%.

The Center for Countering Digital Hate published a report in June claiming X failed to take action against several Twitter Blue subscribers who posted inflammatory content. Musk has sued that nonprofit.