Alia Bhatt’s ‘Ed-a-Mama’ brand catches Mukesh Ambani’s attention
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The famous Ed-a-Mama infant clothing brand created by Alia Bhatt has caught the attention of Mukesh Ambani and Isha Ambani.

Apparently, the father-daughter duo has decided to purchase Alia’s brand in an effort to gain a foothold in children’s clothing as well.

The deal is expected to close in 7–10 days, according to Pinkvilla.

In 2020, the Brahmastra actress launched the brand Ed-a-Mama. Children between the ages of 4 and 12 were offered sustainable and affordable clothing options through her brand.

Alia Bhatt launched an infant clothing brand 'Ed-a-Mama

Alia, 30, has been sending her fraternity friends kids clothes to promote her brand. Additionally, they tend to support her business.

According to reports, the actress’ brand is valued at around 150 crores. Mukesh and Isha propose INR 300-350 crore for the brand, however.

Alia Bhatt is preparing to release her next big film with Ranveer Singh, Rocky Aur Rani Ki Prem Kahani, directed by Karan Johar. On July 28, the film will be released.