For the first time in 135 years, Johnson & Johnson is replacing its instantly recognizable logo.

A modernized font replaces the cursive, which was based on the signature of company co-founder James Wood Johnson, as the newly spun-off company focuses on medical devices and medications.

The company said in a release that the new logo conveys both a sense of surprise and humanity, with the ampersand demonstrating “a caring, human nature.” According to the company, red remains a key color for the company because it symbolizes the ability to respond urgently to health challenges, evolve with the times, and set the pace.

Though it’s a big change, shoppers won’t notice it since the cursive logo will still appear on consumer products, such as Band-Aids and Tylenol. In recent years, Johnson & Johnson has split into two companies – one focused on medical devices and medications, the other on consumer health products.

According to J&J, Kenvue represents the company’s desire to allow well-known brands to dominate its identity. This strategy is similar to that of Unilever, which owns Dove and Hellmann’s, and Procter & Gamble, which owns Bounty and Charmin. It has been a few weeks since Kenvue started trading as an independent company.

In spite of that, J&J’s signature logo marks an end of an era since it was once referred to as “one of the world’s longest-used company emblems.” The new logo will appear on J&J’s medical equipment and pharmaceutical products over time.